Saana Hellsten, an award-winning freelance Creative Director based in London, brings a passionate dedication to meaningful design to every project she undertakes. With a rich background honed in acclaimed studios, Saana specializes in creative direction, branding, art direction, and packaging design for a diverse array of global clients spanning various industries. Her passion lies in collaborating with passionate change-makers committed to making a positive impact, striving to craft work that not only enriches people’s lives but also contributes to a more meaningful and responsible world. Employing a multi-disciplinary approach marked by meticulous attention to detail and bold simplicity, Saana works closely with her clients to capture their essence and deliver visually compelling, concept-driven solutions that challenge conventions while remaining true to the core values of the brands she serves.

In addition to her commercial work, Saana has a passion for photography, ceramics, and going on adventures around the world. She draws inspiration from exploring and understanding other cultures. Besides living in Finland and London, she has also resided in New York, Berlin, and Italy, which has given her adaptability and the ability to step outside her comfort zone. Saana studied packaging design at the Lahti Institute of Design, where she received the Innovation of the Year Diploma for her thesis. She then pursued her master's degree at Pratt Institute in NYC, graduating with distinction. Her thesis, Basik, received awards and recognition in various international publications.

CONTACT

For project and collaboration inquiries and additional details, feel free to reach out at saana@hellsten.co