When tasked with creating packaging for a new plant-based product, cashew pudding, we knew that we had to make it stand out on the shelf. Our goal was to create packaging that would appeal to the conscious consumer who is looking for a high-quality and delicious dessert or snack. To achieve this, we focused on creating a design that exuded warmth, playfulness, and approachability, while still conveying the product's unique flavor.

After studying the brand's existing logo and messaging, we decided to create a warm and fun retro feel for the packaging. The soft, curvy typography and bold, deep colors were chosen to communicate the velvety texture and strong flavor of the cashew pudding. By using warm and deep colors, we were able to create visually appealing packaging that immediately catches the eye and draws the consumer in.