The brief was to create a strategy and a visual look (typography, color, layout, and campaign images) for the launch of Nutrafol Skin. Nutrafol Skin products treat adult women’s acne and is a new sister brand for Nutrafol Hair, a widely successful hair loss supplement brand. We created a typographic layout system that utilized the existing graphic elements in a new way that communicates the scientific approach of the product. The images are crisp, clean, and natural, conveying the natural ingredients and transparent approach of the brand.

This project was completed whilst freelancing with the team at Collins NYC.